BEAVERTON, Michigan – Brown Machine Group will unveil its new brand identity and website at NPE2018 The Plastics Show in Orlando May 7, 2018.
The new look and feel of the brand elements and website support the company’s strategy to build a master brand with a robust portfolio of goods and services while further capitalizing on Brown Machine’s renowned leadership and legacy in the thermoforming industry. While each brand within the portfolio will retain their individual logos, they are unified under the Brown Machine Group master brand.
Brown Machine Group will exhibit a 4,200 square foot display at NPE2018 that showcases all of the company’s collective offerings in one booth that features the new branding. Brown will unveil the new Quad Series Dual-Servo form station, NAS will showcase a new HTP-1T Case Packing System that erects and packs in one compact unit. The booth will also feature new tooling technology as well as Lyle control offerings with experts from each of the brands present throughout the show.
The new unified website allows visitors to access information on the vast product and service offerings of each division, from one website – including Brown and Lyle thermoforming machines/equipment, NAS automation systems, and the newly expanded tooling operation which includes a second state-of-the art plant in Fremont, Ohio that came with the acquisition of Freeman tooling in 2018. Brown and Lyle customers will also be able to order spare parts online through the new site. ClearRiver Marketing Services of Midland Michigan was contracted to assist in the rebranding and website creation.
According to Bob Gordert, Director of Sales, Brown Machine Group, “We will continue to develop useful tools and content for the website to help our customers do their jobs faster and easier. We’ve been the industry leader for many years, now we have brand identity that supports our position and growth strategy.”
About Brown Machine Group
Brown Machine Group in Beaverton, MI, is a global leader in thermoforming technology and innovation with high-quality product lines manufactured by Brown Machine, Lyle Industries, and Nalle Automation Systems. It designs and manufactures a complete line of continuous and cut-sheet thermoforming equipment, automation systems and provides related services including retrofit upgrades, tooling, prototyping, process optimization and technical support. Its equipment has been “Made in the USA” since 1952 and it has thermoforming systems operating in over 65 countries worldwide in virtually every industry. Visit www.brownmachinegroup.com for more information.
Director of Sales
Brown Machine Group
(989) 435-7741 x1204